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Tony Stark announces funding for player and puck tracking program

The program has failed to take hold due to lack of funding, but is getting in bed with a play boy the answer?

HOLLYWOOD - APRIL 26: Actor Robert Downey Jr. arrives at the world premiere of Paramount Pictures and Marvel Entertainment's "Iron Man 2� held at El Capitan Theatre on April 26, 2010 in Hollywood, California.
Mr. Stark at a recent event in Hollywood, CA.
Photo by Kevin Winter/Getty Images

After several attempts to get a player and puck tracking program off the ground, the NHL will see a major boost to the program that should allow for tracking across all 31 clubs by the start of next season.

Tony Stark, former CEO of Stark Industries, has announced today that he will be funding the program completely, as well as lending his expertise and technology to the program in order to further advance the science. The potential this partnership brings feels limitless, given the wealth of technology and well, wealth, that Mr. Stark brings to the table.

“Frankly, I came up with a system back in ‘03 after Canada won a World Cup by pretending to score a goal, but no one ever asked,” Stark told reporters at a press conference on Thursday afternoon.

Details on the partnership are scarce, as both the NHL and Mr. Stark prefer to operate business away from prying eyes, but one has to wonder if the use of Mr. Stark’s technologies is the right step forward for the league. Though the much newer — and therefore often smaller and lighter — tracking technologies afforded to the league by Mr. Stark should lead to an easier transition, and therefore a full embrace of the technology, they don’t come without their own set of moral dilemmas.

Should the league be partnering with Tony Stark at all, given his history? The physical damage alone from Mr. Stark and his associates has historically bankrupted companies unlucky enough to be in their way. For all we know, this partnership may very well be painting a target on top of every NHL arena.

“I’ve had successful partnerships now with the NFL and MLB, and very productive talks with the NBA. I just sent Adam Silver an edible arrangement for his birthday,” assured Stark. The NBA commissioner’s birthday was on April 25. “If we can make sports better and more honest, then we can focus on the spirit of the game. Everybody wins.”

Whether the NHL wins or not, though, might hinge on Tony Stark being better and more honest. I’m just not sure he gets there.


It’s Marvel Cinematic Universe Week at SB Nation and across our team brands! We’re using the superior superhero franchise to guide our coverage for this week, so I hope you enjoyed this snapshot into a world where our favorite teams exist alongside our favorite superhero teams.

But just in case it isn’t clear: Tony Stark is fictional and this is a work of fiction.